Launching a new marketing campaign

Most of the time when I post an article on this blog, I write about an issue that is related to driving and traffic safety. Today I want to talk about a program we are launching that will address driving and traffic safety. As you may know we produce a television show called “How is Your Driving?” The show can be viewed by those residents living in Tucson, Sierra Vista, Douglas and Benson who are either Comcast or Cox cable subscribers on Tuesdays at 7:30pm and/or Saturdays at 1:00pm or by anyone that has internet service at these same days and times by logging onto: www.accesstucson.org/whatsontv/watch_online/

In Phoenix each Saturday we will be washing cars at valley Auto Zones. This program is called the “Car Wash Fundraising Event.” It is obviously designed to raise funds for the show but also make motorists aware of the driving and traffic safety epidemic in Arizona.
We want to highlight some of the most dangerous intersections in metro Phoenix such as 32nd Street and McDowell, 35th Ave and Dunlap, 67th Ave and Indian School, 27th Ave and Camelback, 43rd Ave and Thomas and others. In just four years there have been over 100 injuries at each of the above locations from automobile collisions.

We will also be helping the homeless by giving a few individuals the opportunity to earn income each week by assisting us in washing cars. Every Saturday we will be at a different location to reach a different segment of the population and make them aware of this issue.

Please check out web site www.howisyourdriving.com for dates and times, bring your vehicles to be washed tell a friend and we will have DVD copies of the show, our new book, CD game/quizzes for sales for your driver education needs. Help us to save a life and give economic life to a few homeless folks by supporting our efforts to provide driver and traffic safety education to www.azdot.gov/mvd/Statistics/crash/index.asp a needed Arizona population.

Also if you would like to volunteer or donate cash, supplies, etc. Call 602.449.8034 or go to our website and click on the “support” button.